Apr 13, 2022
In Fashion Forum
If you want to conquer the world, you need a plan. The social media marketing plan is like the blueprint you would use to build your house: without it, you are completely lost and your actions will be meaningless or, worse yet, counteract each other. To avoid starting to build from the roof, your marketing plan on social platforms has to be clearly defined before posting your first tweet. But do you know where to start? Don't worry: with this 8-step plan, you have it done. Do you want the best templates to create an effective step-by-step marketing plan? Download this free pack here. Marketing-plan-in-social-networks How to Create a Social Media Marketing Plan in 8 Steps 1) Set goals for your social individual email list media presence The first step to a solid marketing plan is defining what you want to achieve . Without goals, you can't know if what you're doing is working or measure the return on investment. The idea is that your social media objectives respond to the general goals of your company. To set goals that really make sense, remember the acronym "SMART": Specific (específicos) Measurable (medibles) Attainable (alcanzables) Relevant (relevantes) Time-bound (with a deadline) The second point, measurement, is very important in determining the success of the project. Instead of focusing on metrics like likes or comments, think in terms of KPIs that have real business impact. Take into account the use that you are going to give to the different channels, since you may want to measure different things in each one of them. Expand with this video the knowledge of the article on "Marketing Plan in Social Networks". 2) Learn as much as you can about your audience If you know the recipients of your communication thoroughly, you can create content that makes them fall in love. This being a very inbound philosophy , that is, creating messages or content that attract their own interest and value. Also, this will help you guide them on the path to conversion.