In this era of more and more emphasis on content, how can brands be known by content? Even in some laborers who have been in the industry for many years, it is easy to step on the pit. The author of this article has calculated some misunderstandings in content creation to see if you have stepped on the pit. I have been writing for more than 20 years, and I have some experience in content, including some unexpected benefits and opportunities through content. fax number database Looking at my own content path, it is not straightforward, I have also encountered, and even been puzzled. And these "detours" just made me think more in the subsequent content creation, and I will deliberately add some links in the content design to verify my ideas.
Next, I will share some of the most common mistakes that content creators, especially colleagues in internal content posts, make. Whether it is a newcomer who has just made content, an old content person with several years of experience, or even myself, it is possible to step on the following "pits". 1. The content is large and complete This is a mistake that many fax number database newbies make easily. They want to say everything and say everything, but they can't understand anything. The heart is good, but bad things are done. The most typical large and comprehensive content is the press release. After the news itself is finished, the corporate value is added, and finally there is a corporate introduction. In fact, the most important things in these content are no more than 200 words.
So, this is why traditional PR is getting less and less attention in enterprises. Because readers only want to see the most essential and valuable information. Plus, a lot of content writers love doing this kind of content because of its simplicity. In other words, you are being lazy. Because such articles often do not require too much thinking, but make up words. Remember, what you are doing is spreading, not writing journals, let alone writing chronicles of history, and you fax number database need to explain everything in detail. Therefore, if you want to write a large and comprehensive content, either break it up into several small but beautiful series of single chapters, break it up and say it in pieces; or don't write it at all. 2. Personalization is greater than absolute correctness Personalization is actually a somewhat similar problem to Big and Whole.