Also watch the rise of "unboxed" videos on YouTube - or other people playing video games on platforms like YouTube and Twitch. There are thousands of these types of videos on the internet and they get millions of views. Some have even spawned internet celebrity personalities with huge endorsement deals. All in all, social media, influencers, testimonials, and word of mouth marketing are incredibly effective forms for rapid distribution and promotion of information. 3 Key Ways to Win at Storytelling with Your Content Marketing Today But how to move this ball forward? Advertising Continue reading below The answer: purpose, authenticity, and good storytelling.
Let me define more. 1. Object Simon Sinek has written a bestselling book called Start With Why . In it, he describes the importance of finding your purpose. A company needs to know why it does what it does. A brand must go beyond image masking service knowing what it does and how it does it. Coca-Cola, for example, knows it's not just a soda company. Their “Why” could probably be paraphrased by one of their slogans: “Open Happiness”. Coke has sold happiness, fun and sharing good times with friends and loved ones for decades. They killed him in the stories department with this message. 2. Authenticity Modern consumers hate a fake. Social media users will decry, with a mob mentality, "Photoshop!" when they see a curved line in an Instagram snap of the star of the week.
Online reviewers immediately click the 1-star or no-star rating when the product they received isn't what they wanted. Your story must be authentic. It's okay to show vulnerability. It's okay if you tell us that the idea for your business came from a dream or from some crazy place where you were inspired by just about everything except spiders. Burn all the spiders. Advertising Continue reading below Remember we want to connect. Just because Star Wars has space travel, lightsabers, and midi-chlorians ( really , George???) doesn't mean it's not authentic. There are also love, family issues, bravery and a thousand other issues and emotions that we connect with.