The work of search engine optimization (SEO) consultants revolves around one central theme. data. Especially keyword data. Gather from a variety of third-party and second-party sources, perhaps via your own tracking tools, start calculating numbers, and ultimately provide valuable insights to your boss, client, or prospect. However, running some tools and using analytic magic alone cannot reduce it. You also need to consider how to interpret the data from the Keyword Tool and deal with inaccuracies and inconsistencies. Like other software programs, each keyword tool has a distinctive mechanism for collecting, aggregating, and manipulating data.
Similarly, the behavior of the tool affects ghost mannequin effect service how the tool processes queries and displays output keyword data. An important part of a marketer's job is to verify that the data values stored in these keywords are represented in a consistent and well-defined format. So is the keyword data I'm dealing with accurate? advertisement Continue reading below Easy answer: No. _ Comparing data values from different tool providers for a set of keywords can show significant discrepancies not only in the data values, but also in whether and how the output data is displayed. Already proven. This research by my company, OAK, seeks to find clarification by investigating the accuracy and reliability of the data regarding third-party and third-party keyword tool data. Specifically, this study considers the following topics: Data Collection : How does the Keyword Tool collect data? Data Processing : How does the Keyword Tool work with data ? Data validation : Validate keyword data values.
Role as an SEO consultant. The main purpose of this study is to raise awareness of the complexity surrounding keyword data values and tool provider data collection and processing mechanisms. Google Search Console Let's get started first: Google Search Console. This is Google's second-party tool that collects behavioral data for a single domain or entity and inserts the data into the front-end interface after operation. advertisement Continue reading below You may be wondering the mere fact that Google collects and processes data: how close are the data values of the projected data to reality? This question raises an urgent issue.