Room A was a utilitarian choice (larger room and China Phone Number List shorter distance to the beach), and room B a hedonic choice (sea view and unique interior design). As in the experiment with Snickers and granola bars, the participants found the China Phone Number List hedonic choice more attractive if both rooms were discounted compared to if both rooms had their original price. Also read: How can you get customers to follow the corona China Phone Number List rules better? 9 psychological insights Insights using discounts The above findings offer promising opportunities for marketers.
The main message is that you get China Phone Number List more effect from your discount promotion if the product is fun and enjoyable (for example, chocolate, clothing and luxury goods), than if the product is functional and practical (for example, healthy food, cleaning products, or tools). Many products have both emotional and practical aspects. For example, a smartphone can China Phone Number List be viewed very functionally on the one hand (features, megapixels of the camera, screen size), but on the other hand, it has very emotional properties (beautiful design, fits comfortably in the hand). When this type of product is discounted, emphasizing the emotional aspects will China Phone Number List increase sales. Some products have a very strong functional application (think of cleaning products and tools).
The results of the research China Phone Number List described suggesting that discount promotions for this type of product will be less effective. And that marketers will have to put more effort into promoting these goods to achieve the same result. 3 practical tips for effective discount promotions In summary, the research described provides three tips for the China Phone Number List effective use of discount promotions: Apply discounts mainly to fun and enjoyable products, rather than to functional and practical products. If you apply discounts to products China Phone Number List that have both emotional and functional aspects, emphasize the emotional aspects. Use more ways to showcase practical and functional products.