Keywords are the foundation of SEO. If nobody is searching for what you’re writing about, you won’t get traffic from Google—no matter how hard you try.
That’s why we wrote this beginner’s guide. It teaches you a proven keyword research framework that you can easily adapt to your website and goals. We used the same framework to grow our blog traffic from 15,000 to over 700,000 monthly search visits in just a few years.
1 ahrefs blog traffic search console 2
We also tried hard to keep everything as jargon-free as possible without holding back on detail and linked to some extra resources at the end of each section for if you find yourself wanting to learn more.
Let’s get started.
Beginner's guide to SEO
This is chapter 3 in the
Beginner’s guide to SEO
Chapters
Keyword research basics
1. Keyword research basics
Finding keyword ideas
2. How to find keyword ideas
Analyzing keywords
3. How to analyze keywords
Targeting keywords
4. How to target keywords
Prioritizing keywords
5. How to prioritize keywords
Keyword research tools
6. Keyword research tools
Contents
1. Keyword research basics
2. Finding keyword ideas
3. Analyzing keywords
4. Targeting keywords
5. Prioritizing keywords
6. Keyword research tools
Chapter 1
Keyword research basics
Before we dive deep into the intricacies of keyword research and how to find the best keywords for your business, let’s make sure we understand the basics.
What is keyword research?
Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.
Why is keyword research important?
Keyword research is the only way to figure out what people are typing into search engines. You need to know this to avoid creating content about things that nobody is searching for. Many website owners make that mistake, and it’s likely a big part of the reason why 90.63% of pages get no traffic from Google, according to our study.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
01 90 percent pages get no organic search traffic from google 1 2
Keyword research also helps you to answer questions like:
How hard will it be to rank for this keyword?
How much traffic am I likely to get if I rank for this keyword?
What kind of content should I create to rank for this keyword?
Are people searching for this keyword likely to become my customers?
Finding the right answers to these questions will help you pick your battles wisely.
Chapter 2
How to find keyword ideas
Keyword research starts with thinking about how potential customers might be searching for your business or website. You can then use keyword research tools to expand on those ideas and find even more keywords.
It’s a simple process, but two things need to be true to do it well:
You need to have good knowledge of your industry.
You need to understand how keyword research tools work and how to get the most out of them.