Focus on your content and visual hierarchy. At my company, we’re big proponents of MarketingExperiments and its messaging. Users don’t engage with websites. Subconsciously, they engage with people. If you’re not presenting content in the order in which a user would naturally absorb that information, it can throw them off. Present your site visitors with the three W’s: Why am I here? What should I be doing? Why should I be doing it? A variety of small pieces go into making a site ideal for its users. Here are a few more steps to get you started on your journey to providing a great UX: 1. Identify What’s Working with Your Users Examine what your users like and which aspects of your site are unappealing.
A variety of tools on the market can be used to leverage heat maps, user polling, and user videos to show you how users are engaging with your site. Hotjar is the internal favorite and is the cornerstone on which my team formulates our testing strategies. Analyzing this information enables your users to tell you with their actions what parts Italy Phone Number List of your site are working for them. In the middle of a redesign? Leveraging tools like EyeQuant enable you to see how visitors will respond to your designs before going live. 2. Streamline Your Checkout Process If you’re operating in the world of ecommerce, especially around the holidays, you don’t want the purchase process to be lengthy.
Do your customers maintain user momentum when they enter your checkout funnel? How transparent are you being with shipping costs, taxes, and other information users want to know before they start the checkout process? If your process takes too long, don’t be surprised if consumers abandon their carts. 3. Incorporate Videos For most people, it takes more time and effort to read than it does to listen to or watch something. People are busy, and as discussed earlier, have short attention spans. Take advantage of users who want to engage with sites while on the go.