Amazon PPC Optimization: How Amazon's Leading Seller Consultants, Awesome Momentum, Strategize and Maximize Ad Revenue on the Platform Posted: 2020-05-28 Amazon store front 66% of US consumers now search for new products on Amazon Amazon is now the third most popular advertising platform in the United States. With an average PPC conversion rate of 9.47%, the platform's paid ads convert nearly three times more leads than search, due to the user base with high purchase intent. And speaking of users, 66% of US consumers are now searching for new products on Amazon. However, 44% of them never make it past the second page of search results.
This means for brands that their revenue on the platform depends on their ability to land on the first page of results and capture the attention of shoppers. Enter Amazon PPC optimization - best practices aimed at improving ad performance, including placement Color Correction Service and conversions. In this article, we discuss Amazon PPC strategies and best practices with industry leaders – award-winning Amazon agency Awesome Dynamic. This is how Awesome Dynamic helps you boost the visibility of your products. CPC management 1. Hi Jon and Shawn, tell us a bit about with Amazon PPC optimization: how long have you been in the business and what are the top results you'd like to share in this domain ?